Lori Abou Habib
Vice President and Chief Marketing Officer
Lori Abou Habib serves as vice president and chief marketing officer of SONIC®, America’s Drive-In®, part of the Inspire Brands family of restaurants. Inspire is a multi-brand restaurant company whose portfolio includes more than 8,300 Arby’s, Buffalo Wild Wings, and SONIC locations worldwide.
In her role, Abou Habib leads all marketing strategy for SONIC, which includes national marketing, media, digital strategy, marketing technology and product innovation.
Abou Habib is a 10-year veteran of SONIC, joining the company in 2007 as a product pipeline manager. Over the past decade, she has led local marketing, brand management, product pipeline and creative for the brand. Previously she served as vice president of national marketing; responsible for marketing strategy, brand management, marketing calendar and creative. In her most recent position, Abou Habib served as vice president of national marketing and led SONIC’s brand management team, focused on strategic marketing planning, the marketing calendar and innovative product pipeline. In that role Abou Habib also headed the advertising and content teams and led creative development for advertising and consumer content. Prior to joining SONIC, she served as regional marketing manager for CKE Restaurants, Inc. and as senior marketing manager for Eateries, Inc.
In 2010, Abou Habib was named Sonic Corp. Employee of the Year and earned the Strategic Initiatives, Outstanding Contributions, for 2013 and 2015 as well as the coveted Work Your Spirit Award for 2015.
Abou Habib obtained a Bachelor of Business Administration in marketing with a public relations and advertising minor from the University of Central Oklahoma. She also received a Master of Business Administration with an emphasis in international marketing from Webster International University in London, England.