Executive Vice President and Chief Brand Officer
Jose Dueñas is executive vice president and chief brand officer for the Oklahoma City-based national headquarters of SONIC®, America’s Drive-In®. Dueñas is responsible for the end-to-end customer experience including marketing and culinary innovation, digital strategy, consumer insights, guest relations, concept development and overall evolution of the SONIC brand for the long term.
Prior to joining SONIC, Dueñas served Olive Garden as executive vice president and chief marketing officer. Under his leadership, the brand achieved 11 consecutive quarters of same-store sales growth, outperforming the industry. Dueñas joined Olive Garden after 15 years of progressively responsible positions at the Kellogg Company, including General Manager for Toaster Pastries business and VP Brand Marketing for the entire US Cereal Portfolio, where he drove topline sales improvements by strengthening brand relevance, increasing impact of innovation and simplifying supply chain operations.
Duenas obtained a Master of Business Administration in Finance from the Instituto Tecnológico de Estudios Superiores de Monterrey (ITESM), Mexico and a Bachelor Degree in Marketing from Centro de Ensenanza Tecnica y Superior (CETYS), Mexicali, Mexico. A native of Mexico, Dueñas and wife, Ana, and their two daughters live in Oklahoma City.