Matt Spessard

Vice President of Technology

Matt Spessard is the vice president of technology at SONIC®, America’s Drive-In®, part of the Inspire Brands family of restaurants. Inspire is a multi-brand restaurant company whose portfolio includes more than 8,300 Arby’s, Buffalo Wild Wings, and SONIC locations worldwide.

In his role, Spessard oversees technology for the brand and is key in ensuring that SONIC’s business strategy and relevant trends are expressed in its restaurant, guest and enterprise systems. Spessard has worked at SONIC in progressive technology leadership roles since joining the corporate office in July of 2015. Prior to his current role, Spessard worked closely with SONIC field services, operations, marketing, information technology team and the franchise advisory council, while coordinating the implementation of Oracle and INFOR POS systems, the POPS system, drive-thru POPS, and audio across the SONIC brand.

Prior to joining SONIC, Spessard served as a multi-unit partner for Sonic Restaurants, Inc. and as a franchise consultant for Yum! Brands. He brings 16 years of operations experience to SONIC.

 

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