E. Edward Saroch
Senior Vice President of Franchise Relations
Eddie Saroch is senior vice president of franchise relations for the Oklahoma City-based national headquarters of SONIC®, America’s Drive-In®. In his current role, Saroch oversees all aspects of franchise operations including operations, field services, quality assurance, food safety, equipment & customer satisfaction and is also responsible for all franchise relations for the chain.
Saroch has served SONIC in various capacities including: director of operations for Sonic Restaurants, Inc. (SRI), regional vice-president for Sonic Industries (SI), president for SRI, senior vice president of SI – developing markets, and most recently senior vice president of field services.
For more than 16 years, Saroch managed multiple operational positions at Hardee’s Food Systems prior to joining SONIC.
He earned his bachelor’s degree in business economics from the University of Missouri at Rolla, Mo. Saroch is a member of Leadership Oklahoma City, Class XXV.
A native of Rolla, Mo., Saroch currently lives in Edmond, Okla., with his wife, Karla.