What kind of franchise support does SONIC provide?

  • A comprehensive operations/field training program
  • HR training program — retention tools and resources such as access to online hiring management system tools, online/onsite recruitment materials and onboarding/performance management tools
  • Staff selection training — training on how to attract, select and hire the right applicants
  • Ongoing support from experienced operations, marketing and real estate professionals
  • A national purchasing program to provide efficiencies and optimize economies of scale
  • Product innovation and insights teams that create and track products our customers crave
  • Architectural, construction and engineering consultation and assistance
  • National media coverage via one of the most successful year-round national advertising campaigns in the QSR industry
  • Marketing materials such as radio and TV commercials, newspaper ads, direct mail, coupon books, promotional posters and signage that can be customized for your location
  • No categories

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