SONIC Drive-In

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FAQ

Place Your Order Here

There's more to owning a SONIC franchise than just keeping the lot clean. The first thing you need to know is that SONIC franchises come in two different flavors: traditional and non-traditional.

View SONIC Traditional Drive-In FAQ

View SONIC Non-Traditional Location FAQ

Traditional FAQS

You Want Everything On That?

Here are answers to questions about the traditional SONIC Drive-in franchise. Our typical drive-in layout comes with everything; canopy, patio, drive-thru, intercom and, of course, Carhops.

  1. What are the SONIC franchise basics?

    • The term of a SONIC franchise is 20 years, plus a 10-year renewal.
    • The franchise fee is $45,000, and the total investment ranges from approximately $1 million to $3.5 million.
    • You must have prior or current successful restaurant experience and/or strong entrepreneurial skills.
    • Royalty fees are 4 to 5 percent; advertising fees are 5.9 percent.
  2. What markets are available for franchising?

    Some of the markets available include: California (Fresno DMA, Palm Springs area, and Ventura County), Colorado, Connecticut, Florida (except for Miami/Broward), Georgia (Atlanta), Idaho, Illinois, Iowa (Des Moines), Kentucky (Louisville, and Eastern Kentucky), Louisiana (New Orleans), Massachusetts, Michigan, Minnesota, Missouri (St. Louis), Nevada (Reno), New York (New York City DMA), North Carolina (Durham, Greensboro, Raleigh/Durham), Ohio, South Carolina (Charleston, Greenville, Spartanburg), Texas (Laredo), Washington, Washington DC, West Virginia, Wisconsin and Wyoming.

  3. Does SONIC offer financing?

    We do not offer direct or indirect financing and will not guarantee your note, lease or other obligation. We are listed on the Franchise Registry list as an approved SBA-franchise. Sonic maintains a preferred provider list of vendors.

  4. What are the minimum net worth and liquidity requirements to become a franchisee?

    Liquidity Net Worth
    2 Stores $1,000,000 $1,000,000
    3 Stores $1,500,000 $1,500,000
    5+ Stores $2,000,000 $2,000,000
  5. How much land does a SONIC require?

    A standard layout with 16 to 24 stalls requires approximately two-thirds of an acre.

  6. What if I don't have restaurant or retail experience?

    We require you to find an operating equity partner with restaurant experience.

  7. Am I required to reside in or near the area I am interested in developing?

    Yes, either you or an equity operational partner needs to reside in the markets in which you operate.

  8. Does SONIC offer a training program?

    Yes, we provide a training program that consists of eight weeks of restaurant training, three weeks at new store openings and one week of classroom training. Classroom instruction covers leadership development, restaurant management skills, food safety and overall business development.

  9. Will SONIC assist me in finding a location?

    We provide real estate professionals to help evaluate a site of your choosing and review the demographic and population mix, and referrals to professional architects to help you develop your location.

  10. Does SONIC franchise by location or by area?

    We are only accepting franchisees who are financially and operationally qualified to open 2 or more drive-ins.

  11. How much money will I make?

    The net profit for each store may vary depending upon size and location, and your business ability and efforts. Additionally, Financial Performance Representations can be found at Item 19 of our FDD.

  12. What kind of franchise support can I expect from SONIC?

    • A comprehensive training program
    • Ongoing support from experienced operations, marketing and real estate professionals
    • Regional and national cable advertising
    • A national purchasing program to help you maximize economy, efficiency and profitability
    • A research and development team working to create products your customers want
    • Architectural, construction and engineering assistance
    • Marketing materials such as radio and TV commercials, newspaper ads, direct mail, coupon books, promotional posters and signage that can be customized for your locale
    • Crew-recruiting manual and training materials
  13. What do I need to do to begin the process of becoming a SONIC franchisee?

    Complete and submit the online Request Form or call:
    SONIC Franchise Sales Department (1-800-569-6656) or email Lori.Osley@sonicdrivein.com

  14. What is a non-traditional SONIC franchise?

    This is a SONIC restaurant co-branded with a travel plaza, convenience store, or a SONIC in a mall, food court, hospital food court, campus dining facility, airport, grocery store, arena or military facility. These generally do not have drive-in or Carhop services.

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Non-Traditional FAQS

Made To Order

Not all SONIC Drive-Ins are the traditional drive-in with canopy, intercom and Carhops. But, all SONIC Drive-Ins have the same great service and food! Here are answers to questions about the non-traditional SONIC Drive-In franchise:

  1. What is a non-traditional SONIC?

    This is any type of restaurant configuration OTHER THAN our typical drive-in layout. Typical examples include: mall food courts, co-branded travel plazas or convenience stores, hospital food courts, campus dining facilities, airports, grocery stores, arenas and military facilities. These generally do not have drive-in or Carhop services.

  2. What are the minimum financial requirements for a non-traditional franchisee?

    Liquidity Net Worth
    $1,000,000 $1,000,000
  3. What if I want to lease or sell my site?

    At your discretion, you may sell or lease your site to either SONIC to operate as a corporate location, or to another qualified franchisee.

  4. What are the general costs for a non-traditional location?

    Initial investments for travel plazas range from $404,000 to $1.153 million, excluding land costs. Other non-traditional locations typically range from $107,000 to $221,000. Fees and royalties may vary for different types of non-traditional locations.

  5. What are the franchise terms for a Mall location?

    • The franchise fee is $22,500.
    • The royalty fees are 4 to 5 percent.
    • A maximum of a 10-year term which includes a 5-year renewal.
    • Advertising fees are 5.9%.
  6. What do I need to do to begin the process of becoming a SONIC franchisee?

    Complete and submit the online Request Form or call:
    SONIC Franchise Sales Department (1-800-569-6656) or email Lori.Osley@sonicdrivein.com

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